How to Create a Brochure on Word

Welcome to our article on “how to make a brochure on word”. Brochures are an effective way to showcase your products and services. They are cost-effective and easy to distribute. With the help of Microsoft Word, you can create a professional-looking brochure in no time. In this article, we will guide you on how to make a brochure on Word with 12 easy steps and explain some of the techniques you need to know. Additionally, we will provide you with some tips and tricks to enhance your brochure design and make it stand out. So, let’s get started.

Steps how to make a brochure on word

Creating a brochure on Word may sound daunting, but it won’t be once you follow these straightforward steps. So, let’s start creating a brochure on Word with the following steps:

Step 1: Open a new Word document

Open the Microsoft Word application, click on the “File” tab, and select “New” from the options. Choose “Brochures” and select the desired layout for your brochure.

Step 2: Choose the brochure template

Scroll down through the list of brochure templates and select the one that best meets your requirements.

Step 3: Add text to your brochure

Start adding the information you want to present on your brochure. Use headings, subheadings, or bullet points to organize the information, making it easier for readers to follow.

Step 4: Add images to your brochure

Images add visual appeal to your brochure. Select the “Insert” tab, choose “Pictures” from the options, and then select the image you want to add.

Step 5: Customize the colors

Choose the “Page Design” tab and customize the colors of your brochure to enhance the visual appeal.

Step 6: Customize the font

Choose the “Home” tab, and customize the font of your brochure to complement the overall look.

Step 7: Add borders and shapes

Select the “Insert” tab and add borders or shapes to your brochure to make it visually appealing.

Step 8: Save the brochure

After completing your design, click “File” and select “Save As” to save the brochure on your system. Save it in a location where you can access it easily.

Step 9: Print your brochure

Before printing, proofread your brochure and ensure that there are no grammatical errors or glitches. Then, print the brochure on quality paper to enhance the visual appeal.

Step 10: Fold the brochure

Fold your brochure according to the selected layout. Carefully crease the fold and ensure that the brochure looks neat and presentable.

Step 11: Distribute your brochure

Distribute your brochure amongst your target audience. You can hand them out to prospective clients, leave them in prospective clients’ waiting rooms, or mail them to your intended recipients.

Step 12: Analyze the response

Once distributed, analyze the response rate of your brochure campaign to improve future brochure designs.

Explanation how to make a brochure on word

Now that you have the steps to create a brochure let’s dive into the explanation of creating, designing, and distributing it further.

Brochure designs can vary according to the targeted audience, size, format, and goal. Brochure templates are an excellent way to get started as they already have the design, layout, and formatting pre-set. A brochure template can save you time and provide an abundance of design ideas.

To make your brochure visually appealing, typography and color play an essential role. Make use of contrasting colors, choose appropriate fonts, and settle for a font size that can highlight essential information.

The images in a brochure can make it look engaging and have a tremendous impact on the audience. Opt for medium to high-resolution images to ensure that the brochure looks visually appealing and not pixelated.

When it comes to the text and the content, ensure that it is relevant and engaging. Avoid stuffing the brochure with too much information as it can cause confusion. Instead, focus on the most vital information and have a clear call to action.

Lastly, analyze the response rate of your brochure campaign by tracking the leads generated, social media shares, email clicks, call-ins, and inquiries.

Tips and Tricks how to make a brochure on word

Some additional tips and tricks will make your brochure stand out. They are:

Tip 1: Keep it simple

Simplicity is the key when it comes to brochure design. A cluttered and overwhelming design can turn off a reader and cause them to miss your message.

Tip 2: Use high-quality images

As mentioned previously, using high-quality images can improve your brochure’s overall design and make it look professional.

Tip 3: Choose color wisely

Choose color schemes that reflect your brand’s colors and theme in the brochure design.

Tip 4: Use white space

White space in your brochure can improve readability of the text and help organize the design.

Tip 5: Have a clear call to action

Make sure to have a clear call to action, whether it is to visit a website, purchase a product, or contact the company.

Tip 6: Proofread carefully

Proofread the content in your brochure carefully to make sure there are no errors in grammar and spelling.

Tip 7: Keep it short and concise

Keep the text on your brochure short and to the point. People have short attention spans and like to consume information quickly.

Tip 8: Use bullet points

Use bullet points to make the information on your brochure easy to read.

Tip 9: Include social media information

Include social media information on the brochure so that people can follow or connect with your company.

Tip 10: Get Professional Help

If you lack design experience, it can be helpful to hire a professional graphic designer to help you create a visually pleasing brochure.

In conclusion, creating a brochure on word is a simple process once you are aware of the necessary steps, explanations, and tips that can make your brochure look professional and engaging. By following the tips and tricks mentioned, you can make your brochure stand out amongst others and leave a lasting impression on potential clients.

Advantages and Disadvantages of Making a Brochure on Word

Brochures are a cost-effective and versatile way to promote your products or services. They provide an opportunity to convey information about your business succinctly and visually. With Microsoft Word, making brochures has become an easy and affordable way to create professional-looking marketing materials. However, like any other tool, there are both advantages and disadvantages to using Word to make brochures.


1. Cost-effective – Microsoft Word comes with most operating systems for free, and you do not need to pay for expensive graphic design software.

2. User-friendly – Word has a relatively easy-to-use interface, especially if you are familiar with it. You can use the pre-existing templates or create your own design.

3. Customizable – You can either use existing templates or create custom ones based on your needs.

4. Quick – Brochures created on Word can be made quickly, making it an efficient tool.

5. Easy to Share – Brochures made in Word can be easily shared electronically or physically.

6. Easily editable – Once you have created a brochure, you can easily edit it to suit your needs.

7. Professional-looking – With the right design and graphics, Word can create professional-looking brochures that rival those made with more expensive software.

8. Accessibility – As mentioned before, Word comes pre-installed on most computers, making it easily accessible.

9. Versatility – Brochures made using Word can be used for different purposes, such as product brochures, event invitations, menu cards, and more.

10. Integration – Word can integrate with other Microsoft Office products such as Excel, PowerPoint, and Outlook.


1. Limited design options – Though you can customize the templates, it is not as comprehensive when compared to expensive graphic design software.

2. Time-consuming – Creating a brochure may require a lot of time, especially if you are creating something from scratch.

3. Printing quality – Brochures made using Word may not print at the same quality as those made by professionals.

4. Compatibility – Not all computers may support the complex graphics you create on Word, which can make it difficult to share your brochure with others.

5. Limited image quality – Using images from the internet may not be a good idea, as they can be of low quality, resulting in a pixelated or blurry print.

6. Not suitable for complex designs – Brochures that require intricate graphic designs or multimedia elements may not be possible to create on Word.

7. Limited font options – Word’s font library may be limited; thus, you may not find certain preferred fonts.

8. Lack of originality – As Word provides pre-existing templates, there is a chance that your brochure may have similar design elements to others who used the same template.

9. Not suitable for a large volume of brochures – If you need to print large volumes of brochures, using Word may not be efficient.

10. Incompatible for Mac users – While it’s readily available on most Microsoft operating systems, Word may not be available for Mac users without additional software.


In a nutshell, creating a brochure using Word has its advantages as well as its disadvantages. For individuals and small businesses, Word provides a cost-effective, user-friendly, and customizable way to design and share brochures. However, if you require intricate designs or large volumes of brochures, it may be better to use professional software.


1. What is a brochure?

A brochure is a printed marketing material that contains information about a product, service or an event. It is often used to promote a business and is distributed to potential customers or clients.

2. Why is it important to have a brochure?

A brochure is important because it serves as a tangible marketing material that allows your potential customers or clients to learn more about your business, product, or service. This enables them to make an informed decision about purchasing from your business.

3. How can I make a brochure using Microsoft Word?

You can make a brochure using Microsoft Word by following these simple steps: open a new document, select a brochure template, customize the template to your needs, edit the content, and print the brochure.

4. Are there any free brochure templates available?

Yes, Microsoft Word provides a variety of free brochure templates that you can choose from. You can access these templates by going to File > New and then searching for brochure templates.

5. Can I create my own brochure template?

Yes, you can create your own brochure template by designing it from scratch or by customizing an existing template.

6. How many folds does a typical brochure have?

A typical brochure has two or three folds, which means it can have four to six pages.

7. What is the standard size of a brochure?

The standard size of a brochure is 8.5 x 11 inches for a tri-fold brochure and 11 x 17 inches for a bi-fold brochure.

8. Can I add images to my brochure?

Yes, you can add images to your brochure to make it more visually appealing and engaging. You can either insert an image from your computer or select from the available clipart.

9. How can I make sure my brochure looks professional?

You can make sure your brochure looks professional by using a combination of high-quality images, fonts, and colors that are consistent with your business branding. It is also important to proofread the content for any errors and ensure that the layout is clean and easy to read.

10. Can I print my own brochure?

Yes, you can print your own brochure using a color printer or a printing service. However, it is recommended to use a high-quality paper to ensure that the brochure looks professional.

11. How can I distribute my brochure?

You can distribute your brochure by handing it out during events, placing it in areas with high foot traffic, mailing it to your target audience, or adding it as an attachment in your email campaigns.

12. How often should I update my brochure?

You should update your brochure as needed to reflect any changes in your business, services or products. However, it is recommended to review and update your brochure at least once a year to keep it up-to-date.

13. Can I share my brochure digitally?

Yes, you can share your brochure digitally by saving it as a PDF file and sending it via email or uploading it to your website or social media platforms.

Creating a professional-looking brochure is essential for businesses, organizations, or individuals who want to promote their products or services effectively. Fortunately, Microsoft Word is a versatile tool that allows you to make a brochure with ease. Even if you’re new to Word, following a few simple steps can help you make a beautiful and informative brochure that will impress your target audience. In this article, we’ll guide you through the process of making a brochure on Word.

Conclusion how to make a brochure on word

As you can see, making a brochure on Word is not as challenging as it might seem at first. By following the steps we’ve outlined, you can easily create a brochure that meets your needs and reflects your brand identity. Remember to think about your target audience and the message you want to convey when designing your brochure. Keep it simple, visually appealing, and informative, and you’ll have a brochure that will effectively promote your products or services to your target audience.

Closing how to make a brochure on word

We hope that this article has been helpful in guiding you through the process of making a brochure on Word. By using the tools and techniques we’ve shared, you can create a brochure that looks professional and informative. Whether you’re promoting your business, an event, or a product, a well-designed brochure is an essential marketing tool that can help you reach your target audience and achieve your goals. So go ahead and start creating your own brochure on Word, and don’t hesitate to experiment with different design options until you find the one that works best for you. Good luck, and until next time!